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Are you utilising trending music on Instagram?

Have you scrolled through Instagram and been hit by the same song over and over?


When Beyoncé did Texas Hold ‘Em and it was on every reel you encountered… Or when Taylor brought out her new album and there were songs from The Tortured Poets Department everywhere… me included!


The reason people use trending music, even if they don’t like the artist is because it impacts your numbers. The algorithm will show your posts to more people who aren’t your followers if you use trending music.

The dark blue line is showing non followers!

The difference with the content that was shown to 1k people? It had a Taylor Swift song on it!


When you are choosing your song look for a little arrow next to the artist name.

what’s your experience of using trending music?


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